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The Goal

When Rev7 partnered with Spearfish Canyon Lodge, the objective was to drive 1000 more annual room rentals, increase online reviews and wedding bookings, revive their social networks, and ultimately increase revenue while preserving the Lodge’s iconic Black Hills brand.

The Outcome

Spearfish Canyon Lodge not only met their goals, they drove a 10% increase in hotel bookings and booked 30+ weddings which exceeded their goals. They now have trackable online bookings for all services available on site, and they boosted topline revenue by $250k+.

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Spearfish Canyon Lodge

275%+ increase in social audience

In June of 2016, Spearfish Canyon Lodge had 4000 stagnant Facebook fans. Rev7 has resuscitated that audience, promoting a growth of 275%+ in less than 2 years.

300 leads & 30+ bookings

Rev7 built a campaign to drive new targeted wedding leads, resulting in over 300 leads & 30+ wedding bookings.

$500,000 revenue increase

Strategic website redesign & addition of online activity bookings resulted in a $500,000 revenue increase.

"Rev7 has been a fabulous marketing company to work with. They go out of their way to make sure the customer gets what they want for the end result and make time for on- site weekly meetings. The social media audience on Facebook has grown 275% in 18 months, and the wedding leads they have provided us has allowed us to set records on the number of weddings booked two years in a row."

Scott Betten

General Manager of Spearfish Canyon Lodge

Conclusion

Spearfish Canyon Lodge has seen dramatic growth in all areas of their business, giving them the opportunity to fine tune the details and offer a superior service while increasing overall revenue!